Underneath Your Clothes…

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International faarbe super model Beata did concept shoots for Lingerie Selection..

Sang Shakira, making everyone sway and swoon letting their imagination run riot. And we are talking of just that…albeit differently. Yes…we are talking of the clothes that you wear under your clothes. Whether you’re a fashionista or someone who’s most comfortable in her salwar suits, you surely pay attention to what goes underneath your uppers. We are talking lingerie and where it stands in the Indian market today.

Jayshree Mulherkar discusses with Luxury / Fashion consultant Veronique Poles.

From Basic to Must-Have

Mosquito Repellent

Mosquito Repellent

Veronique says that the young Indian woman and the teenager is also more fashion conscious and likes to wear different kinds of clothes, “Today, women wear spaghetti tops, t-shirts, figure hugging upperwear that enhances and shows their curves. Thus, they want to support their breasts to make them look more shapely,” she feels.  Besides, she adds that the availability of information evolution in fashion has led to women being more conscious of their bodies and stay in shape. Now, also the stereotype of ‘being sexy’ has changed and women want to wear short skirts and show skin as a part of ‘being sexy’. And then, of course there’s more freedom as women are more confident today and even their families are more accommodating.

“Lingerie is now a must-have item in the wardrobe of all women as they now know of its benefits and are aware of how it enhances their body shape and the clothes they wear.”.

Growth and Response

Veronique adds that the revolution in the retail industry in India makes a great contribution as now women can shop in a mall in peace and also in a fashion environment. These malls have exclusive lingerie outlets, which again is bringing education and awareness and which makes for a nice destination to buy lingerie, she feels.

There is tremendous growth in this extremely necessary and very personal piece of clothing. As Veronique sums it up, “It’s a way to respect your yourself, to indulge yourself and be proud of yourself.” So, what are you waiting for? If you haven’t got your lingerie fix yet, we suggest you take off right away and get one!

Fashion Editor with LSF Magazine

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