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I-AM, the international multi-disciplinary branding

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I-AM, the international multi-disciplinary branding and interior design agency, was assigned the mandate to create a unique design identity for a new French Bistro Rêve located at Worldmark 1, Aerocity, Delhi. The mandate involved conceptualizing and executing the entire branding and communication concept for the new bistro with an aim to reflect the core vision of experiencing authentic classic French cuisine in a comfortable intimate space reflecting the exquisite charm and beauty of France to discerning patrons visiting the bistro.

The I-AM team was approached by the client with a mandate of designing a unique bistro space which would reflect the nostalgia of exotic vacations across France, or the dream to visit the country one day. The initial step involved the naming exercise, and after a series of brainstorming and ideation sessions, the name selected was Rêve, which means ‘dream’ in French.

I-AM is a brand consulting firm based out of London with offices in Mumbai, Istanbul and Dubai, which creates 360° brand experiences that delight customers, builds brand advocacy and drives business performance. The agency offers services, spanning from the creation of Brand Strategies, Brand Identities, Physical and Virtual Environments and even Commercial Interior Design spaces. I-AM is reputed for these services around the world, across various industries such as Fashion, Finance & Banking, Food & Beverage and Real Estate, among many more.

Fashion Editor with LSF Magazine

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